One more on political ads

The NYTimes had an article today about the number of campaign ads in Nevada — 73,000 to be exact, 10,000 per week. That’s a whole lot of campaign ads, and Nevadans are sick of ’em. Best part….the ads, at least on the presidential level, aren’t making a difference:

“Scholars who have looked at the impact of campaign ads have found that for races like those for House seats in which name recognition often makes all the difference, ads do matter. But for presidential candidates, the case is not as strong.

And this record-breaking year, ironically enough, may provide the most convincing argument yet that all the advertising that money can buy ultimately has little impact.”

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Benjamin A Simon Election 2012 Blog

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How is media informing, influencing, and/or impacting this year's election?

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How is media informing, influencing, and/or impacting this year's election?

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