“It’s part of the stated White House strategy of engagement across a variety of digital platforms.” ‘Nough said.
The Daily, a paper made for the iPad, is closing. Nieman Journalism Lab discussed. Main points: Poor platform, without an easy web-base. – Lesson (my analysis): again, the web-based homepage for papers resembles a formal, traditional paper…thus legacy and social still need to work together to fully succeed in producing full fledged news. Twitter can […]
This article from Slate discusses some key points revelead during Harvard’s Institute of Politics Campaign Decision Makers Conference. (They released the audio here). Not only did Obama’s camp always consider Romney the lead, but they also used three different polling methods to ensure they were getting the most accurate information on what people in different […]
Obama’s use of big data during this election helped him win the campaign. “The Obama campaign has used cookies to track its supporters online since the 2008 election. It spent the past 18 months creating a new, unified database, factoring in some 80 pieces of information about each person, from age, race and sex to […]
Of course there was extensive testing behind Obama’s friendly campaign e-mails. This article from Bloomberg, which actually reveals stats on money received in one day from different e-mails with varying subject lines, explains the campaign’s strategy. The campaign would test multiple drafts and subject lines—often as many as 18 variations—before picking a winner to blast […]
How can legacy news media survive? Does it come down to the ingenuity of tech geeks in labs with elongated due dates, churning out innovative web designs that lure audiences? The Columbia Journalism Review recently published a new report: Post Industrial Journalism: Adapting to the Present. The report concluded that: “no matter what model of […]
One issue I felt really didn’t get coverage during the election, until Benghazi (and not even really then), was foreign policy…especially the usage of drones, which has increased during Obama’s presidency (perhaps this semi-ties into the fact that guns in general, weapons, were not discussed). This article highlights the army’s increased interest in and […]